This 16-hour course provides training and resources for personnel who may be tasked with serving as a Public Information Officer (PIO) or otherwise interacting with the media. The participant will learn the basics of understanding and working effectively and positively with the news media. Participants will understand the laws relating to media access and release of information, learn to effectively communicate messages in a natural and effective manner, learn to control the image of the organization in a positive light, learn to effectively deal with crisis communications & management, learn to realistically convey information in accordance with the ICS/ NIMS/SEMS guidelines.