Willdan Energy Solutions Key Personnel

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Willdan Energy Solutions' management team includes executives from major utilities, IT companies, and the higher education arena. Other members include highly skilled energy engineers, environmental specialists, expert programmers, and dedicated support staff. We are committed to client satisfaction, regulatory compliance and resource sustainability.

Click the "plus" or name for more information on the following key personnel.

more Alok Jay Bhalla
President

Jay has been working successfully in the energy efficiency arena for over 15 years. His experience includes managing several energy efficiency programs, including the Express Efficiency Program, for California's largest utility. He has also authored various articles on energy efficiency over the last 15 years.

Jay has extensive experience and expertise in the regulatory, data analysis, forecasting, and testimony development arenas. He has also successfully created several partnerships to achieve funding and implement various energy efficiency projects for our clients, including the Stockton Comprehensive Energy Efficiency Program, San Joaquin Energy IQ Program and the Pomona Energy Efficiency Program. Jay has an undergraduate degree in mechanical engineering from PEC, MBA from San Jose State University, and a certificate in project management and financial analysis from UC Berkeley.

more Ashish Goel
Chief Executive Officer

Intergy (now Willdan Energy Solutions) is Ashish's third successful company, with the last two in software development. He has 15 years experience in the energy, environmental and technology industries, with roles in energy efficiency, software, environmental studies, and general management.

He has been managing the delivery of IT applications for the CPUC and SCE, including the Energy Efficiency Groupware Application (EEGA) and PEPMA, a proposal evaluation and management tool. He managed the 2004-2005 San Joaquin County and the City of Pomona third-party energy efficiency programs, and the SCE IDEEA LACCD-SBCCD Community College program. He has experience in geographic information systems, as well as conducting environmental analysis and reporting to the Department of Defense and the Environmental Protection Agency. He has an undergraduate degree in chemistry from the Indian Institute of Technology, Bombay and a master's in environmental engineering from Clemson University.

more Rich Fox, PE
Vice President of Engineering.

A skilled mechanical engineer, Rich has over five years analysis and design experience in the energy industry, delivering lighting and other products to production. A licensed professional engineer, Rich is the project manager for IDEEA, the City of Pomona and the San Joaquin IQ energy efficiency programs. He has a strong design background and broad knowledge of manufacturing processes as well as project management, project data organization and analysis, decision and risk analysis, electrical analysis and problem solving. As a former project engineer for Hubbell, he designed energy efficient lighting products using sources such as compact fluorescent and high intensity discharging lamps. His mechanical engineering degree is from UC Davis.

more Hector Brolo
Director of Programs

Hector is an Electrical Engineer with over seven years of experience in the energy field. He also has extensive experience working for non-profit and government agencies in the health care and educational fields coordinating outreach and informational campaigns. He received a B.S. in Electrical Engineering from CSU, Los Angeles.

more Ben Bradford
Director of Operations, Northern California

A former manager for a healthcare consultancy company, Ben has shifted his management expertise to the exciting energy efficiency field. He has several years of experience in developing and managing projects and programs and is quickly adapting to the new industry. Ben has an MBA from CSU East Bay.

Lloyd Kass
Director of Operations, New York

Tony Coonce
Director of Operations, Southern California

Business Development

more Mabell Garcia Paine
West Coast
Email Ms. Paine

Ms. Paine oversees business development activities for Willdan Energy Solutions on the West Coast. With fourteen years of experience in energy efficiency program management and large-scale marketing campaigns, Ms. Paine is an industry leader in helping municipal governments develop and implement sustainability programs. Ms. Paine’s depth of knowledge, both locally and nationally, contributes to the success of her clients’ programs.

Prior to joining WES in 2007, Ms. Paine oversaw marketing campaigns for some of California’s leading industries and companies. Her experience included strategizing, advertising, direct marketing, public relations, and community outreach for diverse target groups, particularly within the residential market.

more Jake Berlin
East Coast
Email Mr. Berlin

Mr. Berlin oversees business development activities for Willdan Energy Solutions on the East Coast. He is responsible for the exploration, development, and execution of new business opportunities, with a particular focus on the New York City market. Mr. Berlin has years of experience within the fields of energy efficiency, sustainability, and environmental business. He served as Chief Financial Officer of Rentricity, a company focused on energy recovery within water infrastructure, led environmental sustainability efforts at the nation's largest private university, and founded a recycled biodiesel fuel company. Mr. Berlin holds an M.B.A. from the NYU Stern School of Business and a B.A. from Brown University.

Marketing and PR

more Samantha Felix
Email Ms. Felix

Ms. Felix brings several years of public relations, marketing, community outreach, editing and writing experience in the technical industries. Ms. Felix has worked in various capacities ranging from editorial assistant to a seasoned public outreach and marketing professional. She has been responsible for editing and writing marketing collateral for large corporations and small businesses as well as formulating strategy for public meetings and managing public events.